You can think of a brand story as a brand biography. It’s a comprehensive document that outlines your brand archetype, personality and origin. Why do you exist? Why do you do what you do? Why should people buy your products or hire you, for anything? The brand story serves as the foundation of all content […]

Some people make fun of it. My parents find it weird. A dear friend told me, in all earnestness, the practice was quite unhealthy. “You spend way too much time at the dog park,” she said, urging me to go to a movie, a gallery, the highly touted Arizona-Sonora Desert Museum. “But I can’t take […]

Video Script: Online Meeting Tips   Online meetings are all the rage right about now, and these Do’s and Don’ts help ensure you’re smooth, cool and savvy on the screen.   Do look presentable. Being in the comfort of your home doesn’t mean in the comfort of a ratty tank top. And comb your hair. […]

Growth Plan Just because you’re a small business doesn’t mean you’re stuck reaping small rewards. You can instead savor huge rewards – without huge amounts of work – if you’re armed with the right sales and marketing strategy. That strategy is yours with our one-hour Growth Plan session. During this one-hour session, you’ll get an […]

Top 4 Things to Do for Zombie Awareness Month Zombie Awareness Month shuffles onto the calendar every May, making the time ripe for everyone to acknowledge the living dead. While the deadly serious Zombie Research Society introduced Zombie Awareness Month in 2007 as a way to prep for the inevitable zombie apocalypse, it has morphed […]

Fun Facts about Cavendish Tobacco What do Velcro, Play-Doh and Cavendish tobacco have in common? They were all created “by accident,” or as an unintended invention that came out of a situation. The Velcro Story  Velcro came into existence in 1941, when a Swiss engineer came back from a hike in the Alps with his […]

NOTE: This was written before the legalization of marijuana. You may be living next to a stash house and not know it. With a record 1.2 million pounds of marijuana confiscated in Arizona from Oct. 1, 2006, to Sept. 30 – nearly half of it in Pima County – Tucson has developed a thriving business […]